Mila Malo’s idea first came during a discussion between French couple and founders Stephanie & Jerome as they were spending the holiday season in their home country with their then-3-month-old baby girl.
Along with all the challenges and learning that parenting brings came the realisation that it is really difficult to build a wardrobe that always contains styles that you need and like, and that grows with your baby, while still avoiding overconsumption and waste.
Through a strong will to find a solution to every parent’s struggle, Mila Malo was born. And let’s be honest, it was created for the founders as much as it was for you :)
Mila Malo was shaped over several months as we, its founders, were learning to be new parents, travelling around the world, working full time, and expecting our second baby (almost Mila Malo’s twin!). It finally launched in early 2019 in Vancouver, BC, our home for the past few years.
The first version of Mila Malo is what we think is a good starting solution to a point of pain that we have identified as parents. We’re still dealing with the challenges and constraints of launching a new business, however, and as we grow, we will leave plenty of room for listening to our members, evolving, and getting better; we already have plenty of ideas!